Phil Soo

18 August 2022

Please tell us a bit about yourself....
I’m a proud father of two girls that spends his spare time talking, researching, and working on cars. Blessed to be part of an industry that I am passionate about for almost twenty years.
What about your journey in the Automotive industry - what roles did you have along the way, and where has it brought you now? 
I got my start in the industry with Honda Australia during my last year of uni where I fell in love with the fast-paced work and the shiny fast cars.

From there I joined Toyota Australia and have worked in a variety of roles across the aftersales, retail, fleet and Kaizen teams. These experiences led me to be a BDM with Mazda Australia, where I worked with many high-performing dealers across all areas of their business. My last OEM role was with Peugeot Australia where I managed the vehicle sales operation on a national level.

I look forward to using my industry experience here at Deloitte to support our clients in their quest for more and better.
What do you love most about the Automotive Industry? Why does it ignite your passion so much? 
The people!
I love interacting with people from all walks of life and getting new perspectives to form new ideas. It is a privilege to have played a part in many of these ideas that turned into something that made a difference to someone’s business.
What do you think will be the biggest change we'll notice in the evolving Automotive industry over the next 5-10 years?
The pandemic has accelerated the consolidations of OEMs and dealerships, and these new bigger entities are likely to disrupt the market with further innovations, such as the current hot topics of subscriptions and fixed price models. Exciting times ahead.
How do you see Deloitte playing role in navigating and shaping this change? 
Deloitte has always been seen as a leader of positive changes- I have always been amazed by the wealth of experience and the technical capability of our firm, which I know will be part of the driving force in the next phase of the Australian automotive industry.
What do you enjoy doing outside of work? i.e. what makes you 'you'?
I love all types of racket sport- be it Squash, Tennis or Badminton, playing or just watching on TV. I’m also a bit of a foodie- my latest craze is for croissants so if you have somewhere to recommend please let me know!