Tailored Training Solutions

Solutions designed for you

Our tailored training solutions are designed to help you achieve the goals you have for your business.

We work with you to understand the situation your business is facing, using data-driven insights to get to the heart of the issues and identify the skill or performance gaps that need to be addressed to allow your business to reach its potential.  

ProfitFocus will then tailor a solution with you that works within the context of your business, taking into account the skills your team has today, the skills they need to be successful tomorrow and the operational and cultural environment of your organisation. 

The ProfitFocus team has extensive experience in adapting solutions to suit individual dealers, dealership groups and manufacturers across various roles - from frontline dealership personnel through to corporate teams at the manufacturer level.

While every tailored solution varies, a typical program may include:

Pre-training assessment

Pre-training assessments are used to establish the current skill and knowledge level of individual team members. These can take the form of online tests, competency assessments by the participant’s manager, case studies or a review of dealership performance via eProfitFocus reports.

Results from assessments are used to define the development path for an individual and/or define the content of a training program.

Flexible delivery

We understand that taking your team out of the business is an investment, so we not only tailor the content of our training solutions for you, but also the way they are delivered.

Whether it is a workshop (at Deloitte offices or on-site in your business), online training or even train-the-trainer programmes (aimed at cascading knowledge gradually within your team) our aim is to optimise the learning and business impact of your professional development programme while minimising the disruption to your workplace.


We often use one-on-one or group coaching sessions following a workshop to assist in the implementation of strategy or action plans. Held at your workplace, these sessions not only ensure the training has a more immediate impact on your business, but also help your team to consolidate and retain what they have learned. 

Work-based projects

Similar to Coaching, Work-based projects are used after training to consolidate the learning and to assist with the implementation of learning into the workplace. They can be used to specifically ensure the training has a quick benefit for your business or as a tool in assessing the impact the training has on your team.

Post-training assessment

To ensure the solution we design for you is having the result that you want, we use post-training assessments to confirm knowledge acquisition, the transfer of learning to the workplace, the business impact of the learning and the possible need for follow up coaching or further development.

We realise that your business is unique, so let us tailor a solution that works for you.


Details of our offer on tailored courses can be found below.

  • Understanding Dealership Financials

    This two day course places accounting theory into the context of dealership financials and department transactions.

  • Customer Retention Management

    This Customer Retention Management (CRM) course is a “hands-on” and practical workshop. The focus is on value generating activities in the automotive environment from a dealer and manufacturer perspective. The desired outcome is for dealers to instantaneously create an environment of reliability, trust and integrity starting in the website and duplicated in the dealership both physically and culturally by process and client experience.

  • Sales Management

    The Sales Management course goes deep into the various topics relevant to the sales department to give the attendees the skill, ability and detailed processes to get the “internal dealership practices” happening in their departments.

  • Used Car Manager Program

    Used cars are a demand-pull business not supply-push like new cars. Dealers have the opportunity to choose what to stock and how much to pay for it. Unfortunately, many leave the car to sit for too long and rising costs eat up any profit. This program provides easily understood structure and process as well as answering the many other challenges dealers face in making a good used car business.

  • Aftersales Management

    This innovative and exciting program is a comprehensive, practical and competency based course that provides tailored management skills, processes, tips and techniques turning your current and future parts and service managers into business managers.

  • Service Advisor and Dealership Profitability

    Providing the ‘big picture’ of the Service Department’s role in dealership profitability and customer creation and retention, this one day program is aimed at demonstrating to the Service Advisor, the importance of their role.

  • Finance & Insurance Mastery

    This course is practical and focuses on up-skilling the participants to foster processes, systems and consistently utilise best-practice disciplines to not only become benchmark dealers but to continue raising the bar in the important field of F&I.

  • Build and Manage a High Performance Team

    Against a backdrop of skill shortages, a competitive Australian labour market and the work ethic of Generations X and Y, dealership management faces the challenging task of attracting talent, maximising the team’s performance and retention of that talent. Performance management, recruitment, and staff development is time-consuming but essential if strong performance is to be maintained and an engaged and sustainable dealership culture built.

  • Academy Of Leadership

    The war on talent in the Motor Industry - How to make your dealers an employer of choice. This is a Leadership development program aimed at current Motor Industry executives, the future leaders of the Automotive Industry.

  • Academy of Excellence

    Aimed specifically at General Managers and Dealer Principals, the Academy of Excellence takes participants through the multifaceted business aspects of a dealership, including New and Used Vehicles, Parts, and Services and Finance & Insurance, to deliver all the tools, strategies and information to help maximise efficiency and profits.