2013 Motorcycle and Truck Benchmarks

Deloitte Motor Industry Services has released the 2013 benchmarks for the Australian motorcycle and truck industries. This is in addition to the 2013 benchmarks for the Australian and New Zealand retail car industries released earlier this year.

For a copy of our 2013 motorcycle benchmarks, click here.

For a copy of our 2013 truck benchmarks, click here.

Motorcycles

Australian Industry Overview

The 2012 calendar year saw slight growth in total new motorcycle sales compared to 2011. Total registrations nevertheless remained below the levels reached in 2007 and 2008.

As at June 2013, total motorcycle sales are 2.4% higher compared to June 2012 on a year-to-date basis. A significant driver of this growth has been sales of Off Road motorcycles. This is the 2nd largest product segment (contributing approximately 32% of total sales) and sales are 10.1% higher on a year-to-date basis compared to June 2012. At the other end, in a sign of changing customer preferences, sales of scooters are down 13.2% on a year-to-date basis compared to June 2012.

Honda MPE remains the largest brand by market share, accounting for 22% of total sales by the industry. In addition to Honda MPE, Kawasaki, KTM, BMW, Harley Davidson and Yamaha have all expanded their sales volumes on a year-to-date basis compared to June 2012. Suzuki sales have contracted 8.6% over the same period, led by a decrease in the ATV and On-Road product segments.

Key Benchmark Movements 

Trucks

Australian Industry Overview

Similar to the motorcycle industry, the 2012 calendar year saw slight growth in total new truck sales (classified as heavy commercial vehicles in VFACTS) compared to 2011. Total registrations also remained below the levels reached in 2007 and 2008.

As at June 2013, total truck sales are 5.4% higher compared to June 2012 on a year-to-date basis. As the below table illustrates, all segments have increased total sales volumes on a year-to-date basis:

Trucks within the LD 3,501-8,000 kgs GVM segment are the greatest contributor to overall truck sales in Australia for the year-to-date, providing over 42% of total sales.

Isuzu is the largest brand by market share, accounting for nearly one-in-five truck sales by the industry. Hino, Mitsubishi Fuso and Mercedes-Benz are the only other brands with more than 10% of the overall market share. Within the 10 top selling truck brands, Isuzu is the only brand to see sales volumes contract on a year-to-date basis compared to June 2012. Mitsubishi Fuso, Kenworth and Hino, in particular, are brands that have experienced sales volume growth greater than 6% over this period.

Key Benchmark Movements

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